Just what is Marketing Communications?
Marketing Communications might be defined as the process of promoting the exchange of something of value (your product or service) for something you need (such as money or support), by building on your...
View ArticlePromotional Techniques
Brochures or flyers — Many desk-top publishing and word-processing software packages can produce highly attractive tri-fold (an 8.5 inch by 11-inch sheet folded in thirds) brochures. Brochures can...
View ArticleGetting Started with a Website
When you are ready to start a website, complete the following exercise…then we can talk. 1. Provide a brief overview of your organization. What do you do or produce? 2. What is the purpose of this...
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Helpful Glossary of Terms
Blog – A blog (a contraction of the term “Web log”) is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or...
View ArticleHow Much Does a Small Business Website Cost?
On average, the following figures can be applied to estimating the cost of a website. When we say “small business website” we are talking about an informational website consisting of approximately 10...
View ArticleThe Secret of Good Writing
This PDF PowerPoint includes the best advice I have seen on how to Write with Impact. It is from William Zinsser and applies to all kinds of writing.
View ArticleWhy do you need a website?
Good question. Your business may be small and you may not want to sell anything online, plus you have little or no money for marketing. Consider these points and see if any of them resonate: An online...
View ArticleHow to Manage People Who Are Smarter than You
Very thoughtful article from Rebecca Knight of Harvard Business Review. She interviewed Roger Schwarz from schwarzassociates.com. The best managers hire smart people to work for them. But what if...
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How Long Ago Did You Update Your Site?
The following article is a good reminder about the need to make periodic changes or updates to your website to keep it alive, fresh and credible. Make plans now to do regular updates on your website...
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CareerContinuum
Looking to accelerate advancement in your chosen field? Exploring a career change? Need to build a strong career foundation? Career Continuum can help you frame a strategy and set you on the path for...
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Starting a Business
Important considerations when developing a business. 1 hour workshop on business development PowerPoint presentation on website considerations
View ArticlePresentations – for anyone who wants to be heard!
This is a top-notch virtual Presentation Skills Workshop WOMEN…Speak Up!! facilitated by international Public Speaking Coach Jenni Prisk. Madeleine Brecher, Moderator. The venue was the Commission on...
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